About The Magenta Project
Accelerating women in sailing.
Values and Goals of Organisation
Based on the principle values of collaboration, diversity, opportunity, challenge and performance, The Magenta Project is leading a growing movement across oceans. The organization effectively drives change by building on the success of its leadership, athletes and ambassadors to accomplish the following goals:
• Enable women to acquire the training/skills needed to narrow the gender gap for career advancement.
• Increase visibility of the accomplishments of extraordinary women across the globe.
• To drive change in sailing through raising awareness, building a network and influencing policies.
Being part of the Magenta Project means we can accumulate as much power & voice as possible for women’s sports, especially female sailing. So that we can raise the general awareness around the world in order to create more opportunities for women.Lijia Xu
In the 2014-15 Volvo Ocean Race, there was only one all-female team in a seven-boat fleet taking on the longest and most grueling endurance event in the sport of sailing. In the early hours of June 11, 2015, Team SCA crossed the finish line first in Leg 8 of the Volvo Ocean Race creating history and sending waves across the sailing world. Ours was the first female team in 25 years to win a leg and secure third position overall in the stadium-style, in-port racing.
What began with our ambition to be competitive at the highest level, resulted in providing inspiration to an enormous base of fans and female sailors across the globe. To continue the legacy, we formed The Magenta Project, a collective of passionate, committed female athletes showcasing sailing as one of the few sports where women can compete directly against men on a level playing field.
Since completing the Volvo Ocean Race, The Magenta Project has lead a growing movement. Our message has been heard by key figures at the top of the sport, resulting in recent rule changes to encourage female participation on the World Match Racing Tour, The Extreme Sailing Series and The Volvo Ocean Race.
Board of Directors